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With Moretti Forni, the future of baking stays true to tradition In the world of professional foodservice, today’s challenge is no longer just about making a great product: it’s about delivering consistent, high-quality results efficiently, sustainably, and with tools that simplify the work. That’s where technology plays a vital role.   Moretti Forni’s vision stems precisely from this need: to create solutions that guide food professionals into the 5.0 era — with intelligent ovens that preserve the craft, while radically improving daily operations.   Today, whether you work in pizza, pastry, or baking, you need control, automation, and consistency. Inefficiency, downtime, excess energy use, or non-replicable results are no longer acceptable. Moretti Forni meets this challenge with innovations that integrate smart algorithms, advanced digital control, automated energy management, along with durable, design-focused materials.   “With Moretti Forni, it was love at first sight. The idea of using an electric oven that not only delivers perfect Neapolitan pizza, but also is a piece of Italian design in the shop, was irresistible.”— Francesco Aimone, founder of Mamma Pizza, Las Palmas   Our mission is to design ovens that adapt to any setting: from independent restaurants to international chains, from artisan bakeries to international formats. With Moretti Forni, the “smart oven” is no longer a concept — it’s a reality. That means automatic switch-on (even remotely), product-based energy control, dynamic baking adjustments, and real-time suggestions on where to load your product, all with the goal of reducing errors and increasing profit margins.   Energy efficiency is not a bonus, it’s essential. And the numbers speak for themselves: up to 45% lower consumption with the serieX oven, thanks to intelligent peak management systems like Eco Standby and Power Booster functions.   At the heart of everything is perfect baking, supported by a technological ecosystem that covers every stage, from par-baking to Refining® (the final baking phase before serving).This modular and smart approach enables fully optimised workflows, with specific baking modes: baking, regenerating, Refining®, and pre-baking — which can be activated individually or combined, with automatic saving of the ideal settings for each step.   But innovation is never just for show. It exists to ensure that every pizza, every loaf, every dessert comes out exactly as the chef imagined. “We chose the best pizza oven on the market, a technology that truly represents the future.”— Roberto Conti, Michelin-starred chef and founder of Corner 58, Milan   That belief is shared by Christian Marasca, pastry chef at the Michelin-starred restaurant Zia in Rome: “Thanks to its technology, S series oven lightens my daily workload. The oven turns on and off by itself. I didn’t have to change my schedule, and that’s fantastic.”   These experiences reflect a new idea of baking: more fluid, less prone to human error, more sustainable over time, yet still entirely focused on quality results. Bakers and pizza chefs gain a true partner, freeing up time, energy, and resources to reinvest in creativity, research, service or simply in their personal lives.   Our evolution represents a shift in mindset. Choosing to invest in tools that improve the lives of those who work with them, enhance the customer experience, and reduce environmental impact.

What makes a pizza, a brioche, or a baguette truly perfect? Is it dough hydration? Proper leavening? The selection of ingredients? It surely is the right combination of all these elements, anchored by baking any product to perfection. When properly controlled, heat enhances dough and toppings, otherwise it can jeopardise all your work. It is what ensures a uniform baking, a perfectly golden, crunchy product with the ideal internal moisture, but also healthier and more digestible.   Let’s explore five reasons why deck ovens make a difference.   1.Uniform Baking and Perfect Product DevelopmentIn a deck oven, heat originates from heating elements at the top (ceiling) and bottom (deck), allowing for precise adjustments based on each product’s needs. It simultaneously exploits transmission by conduction, radiation and convection.These heat propagations allow baking without the use of forced air, favouring even volume development for bread, pizza and pastries. The dough rises gradually, preserving its structure. Imagine baking artisan bread: with a deck oven the heat envelops the dough, creating a golden crust with a soft interior. Without air movement, the bread grows without ‘squashing’ or over-drying, with the ideal air pockets. The same applies to various pastry products like puff pastry or choux pastry, which also expand in volume during baking. With separate ceiling and deck power controls, products have a more ‘artisan’ appearance, with natural colour variations. This results in a final product with richer tones, an authentic look, enhanced flavour, and an exceptional aroma for a superior sensory experience.   2.Ideal Internal Moisture and TextureMoisture plays a fundamental role in baking, particularly in the initial dough expansion phase. Deck ovens, thanks to their structure and technology, help maintain the ideal moisture level within the baking chamber. This is essential for preventing the dough from drying too quickly, keeping the product’s core soft while allowing the crust to form gradually. Consider baking a contemporary Neapolitan-style pizza. The moisture at the start of baking allows the dough to expand, making the edge soft and airy. Then, a gradual reduction in moisture helps the crust become crunchy and golden due to the Maillard reaction, providing the right balance between softness and crunchiness.   3.Efficiency and Ease of Use with Modern Deck Ovens Once considered challenging to operate, modern deck ovens have significantly evolved. Advanced models, like those from Moretti Forni, offer intuitive UI and pre-set baking programs, making them easy to use even for less experienced chefs. In addition, with enhanced insulation, these ovens achieve perfect thermal retention, minimising heat loss and optimising energy consumption while keeping the exterior cool and noise-free. This results in not only highly accurate baking but also notable energy savings, creating a more comfortable work environment.In a bakery, an advanced deck oven allows operators to simply select the program for bread, pizza, or pastries, achieving perfect results without having to manually adjust temperature and/or baking time each time.   4.Extended Freshness and Shelf Life  This kind of baking also offers a crucial advantage in terms of shelf-life for baked goods, thanks to its positive impact on the retrogradation of  starch (the process by which starch, after being softened during baking, gradually re-hardens upon cooling).Static baking, with its gradual and uniform heat distribution, helps control this process, keeping the soft structure for longer and slowing down hardening.Baked products like croissants, bread, cakes, and focaccias stay fresh longer without the need for additional preservatives.   5.Dough Technical Properties Enhancement Static baking enhances the elasticity and extensibility (rheological properties) of the dough, which are essential for the quality of products like pizza and other baked goods. These characteristics are crucial for achieving the ideal texture in the finished product, keeping its shape and texture.For pizza, a well-balanced dough that preserves these properties is necessary to get a thin pie with a soft crust. A deck oven retains these qualities during baking, ensuring a perfect outcome. Deck ovens represent a strategic choice for excellent results. Whether it’s for pizza, bread, pastries, or leavened products, static baking will make you achieve perfectly baked products with superior organoleptic and sensory quality. It’s an ideal solution for those seeking the very best in baking.

How the company meets the needs of major restaurant chains One of Moretti Forni‘s key objectives is to replicate high baking quality anywhere, effortlessly and sustainably. When talking about restaurant chains or large establishments with specific needs, ensuring replicability and process unification to meet desired standards is essential for delivering consistent customer satisfaction. This is why realities like Autogrill, Coop, Eataly, Rosso Pomodoro, Despar, Hilton, Pizzium, Royal Caribbean, and Carnival Cruise Lines to name a few have entrusted Moretti Forni’s advanced technologies for seamless and secure management. Our company, as a solution provider, combines innovation and sustainability, offering our customers efficient processes, meeting their expectations.  

Moretti Forni is addressing several needs in the restaurant industrywith X series, the most advanced and intelligent deck oven ever. In today’s food service landscape, various needs emerge that industry professionals must address to remain competitive. There is a growing need to reduce energy consumption, be more sustainable, improve operator well-being, and simplify equipment use, even for less skilled operators. Additionally, it becomes crucial to manage time effectively, utilising programming and control functions via smartphone with direct and comprehensive assistance. These are key aspects for the success of a business.   Moretti Forni responds to these industry needs, and many others, also relying on constant dialogue with top professionals, offering innovative solutions that can effectively meet their needs.   X series represents the most advanced and intelligent technology in the range. Compared to a traditional oven, X series consumes up to 45% less energy. This translates practically into the ability to bake 145 pizzas with the same amount of energy needed to bake 100 pizzas using traditional equipment.   The integrated intelligence of the oven means simplified management. It not only communicates to the operator when to load and take out products, but also in which area of the oven it is best to cook them. The need to frequently open the baking chamber or turn the products is eliminated, ensuring perfect results and greater operational efficiency.   In recent years, the Smartbaking® APP has also been introduced; operators can interact directly with the oven via smartphone. This functionality, present on almost all ovens in the range, allows to set timers, temperatures, and desired modes for efficient and personalised product preparation, with significant time savings that can be reinvested in other activities. Additionally, it features a report on consumption and correct equipment usage, which, in multi-store contexts, can be compared with constant monitoring of work practices.   Moretti Forni has also expanded its technical customer service, integrating it with the support of Corporate Chefs from MorettiLAB. This service no longer only addresses the technical aspects of equipment but also offers customised advice on baking techniques and new ideas for managing and promoting one’s business.   Thanks to these innovations, food service professionals can save both in terms of energy and also optimise time and human resources at their disposal.   Moretti Forni’s approach to the current challenges of the restaurant industry is an example of real commitment, tangible support for foodservice professionals aimed at ensuring efficiency and sustainability without compromise.

Cottura Futura® will be the guiding theme for Moretti Forni throughout the five days in Rimini at SIGEP 2024. New horizons in baking will be explored, featuring innovative technologies that redefine work management approaches and high-level masterclasses with leading professionals in the industry to share ideas, comparisons, solutions and inspirations. Moretti Forni’s SmartBaking® philosophy has always maintained a continuous approach to researching advanced baking solutions, combining quality, speed, versatility and ease of management. This offers a thoughtful and timely response to the needs of end-users.   With Cottura Futura®, the company constantly identifies food service experts who show an aptitude for engaging with technology. A constructive dialogue is thus established, in which both parties find mutual inspiration with the common goal of bringing the future into the present through innovation.   For years, a close collaboration with professionals has been established at multiple levels, creating a synergic relationship made possible by MorettiLAB Learn & Bake, the world’s first academy on baking. Here, cutting-edge tools are designed in close contact with the R&D department, composed of engineers who have the ability to transform operators’ needs into increasingly efficient, user-friendly, and sustainable ovens.   This commitment to listening and cooperation has led to significant partnerships with prominent figures in the world of leavened products. Master pastry chef Mauro Morandin, for example, has contributed to the development of the S series, focused on pastry, with the creation of the specific PastryBake chamber. The ‘pizza researcher’ Renato Bosco collaborated to design the ovens of the X series, while pizza chef Diego Vitagliano participated in the development of the Neapolis project. A convergence of talents and skills that Moretti Forni manages to capture, representing a tangible example of how active listening and in-depth participation can give rise to avant-garde solutions, responding market demands. Therefore, Cottura Futura® represents a constant critical process of research and refinement, aimed at elevating the crucial role of perfect heat capable of distinguishing every recipe and determining the success of one’s business project.

Companies and territory: the ability to generate constant value over time The award ceremony organised by the ItalyPost Study Centre was held on 22 November at the Fondazione Cassa di Risparmio di Pesaro, featuring the one thousand best-performing enterprises in the Marche region. The study centre carefully scrutinised the most virtuous companies in 10 provinces and 5 Italian regions, identifying the 15 thousand best performers in the Bel Paese’s industrialised territories.   These companies, selected on the basis of rigorous criteria applied to the financial statements of the last four years, have distinguished themselves by moving towards healthy and robust growth. Targeted surveys, based on meticulous financial parameters, reveal the true hubs of the economic fabric capable of triggering stable growth within the socio-territorial system. In this context, turnover is not the only index that is taken into consideration, but rather its ability to generate constant value over time and to activate external development processes through transversal strategies that go beyond the mere size of the company.   “To develop, to make a territory develop”; this was the synthesis expounded by the founder of ItalyPost, Filiberto Zovico, who introduced the awards ceremony by presenting some of the award-winning companies at the conference.   Moretti Forni, with more than 75 years of experience, guided by the SmartBaking ® philosophy, generates and helps generate business in the territories through its users who increasingly have access to quality, fast, versatile, programmable, and above all easy and sustainable baking.   Speaking at the awards event, Moretti Forni CEO Mario Moretti emphasised the company’s commitment to the future of innovation. He highlighted how this direction is enabling the production of top-quality ovens capable of maximising investment. He also outlined Moretti Forni’s proactive approach in offering continuous assistance to each user through a dedicated service and an academy of corporate chefs, ready to provide advice seven days a week.   “We are developing ovens with second-level intelligence,” says Dr Moretti. “The future lies in making life easier for the operator. Today we are in a sector where public premises and catering suffer from ‘deprofessionalisation’ and a shortage of staff, a volatility that generates high turnover. Our ovens are designed precisely to solve this problem. The equipment becomes absolutely easy to use, with autonomous decision-making capabilities consistent with the restaurateur’s will, to manage their business effortlessly.”   The event proved to be an important platform for exchange and dialogue between the best performing entrepreneurs in the Marche region, on how to face together the new challenges that the market will impose on businesses. In a context increasingly oriented towards green practices and smart solutions, the event highlighted the dynamism and agility of the region’s companies in seizing emerging opportunities. A clear signal for Moretti Forni that is ready to interpret the future of innovation and sustainability.