Bella Napoli opened in March 2024 in the centre of Riga, between the Old Town and the elegant Art Nouveau districts, in one of the most vibrant and international areas of the Latvian capital.
Here, tourists, Nordic professionals, and an increasingly quality-conscious local clientele come together.
We meet Roberto Franzoni, the owner of the pizzeria: “My story in Riga began over 25 years ago. I moved here when my son was born.”
Roberto came to the restaurant business after an entrepreneurial career in real estate and marketing. There was no family tradition, only a passion for Italian cuisine and a simple initial idea: a small pizzeria that could grow over time. Within just a few months, however, the project took on a more ambitious scale.
The choice of the Neapolis oven
With continuous opening hours from 12 p.m. to 10 p.m. and peaks of 50–60 pizzas per hour, the oven was a decisive choice. Roberto entrusted Moretti Forni and the Neapolis 6 after observing its performance in person.
“I watched it carefully in operation at another restaurant and came to the conclusion: this is the oven for us.”
The consistency ensured by its tireless power is the key element.
“Even though it stays on all day, it always maintains consistent quality.”
And on the busiest evenings:
“The way it reacts when it starts handling many bakes one after another… the oven responds perfectly.”
Stable temperature, uniform results, identical quality from the first to the last pizza.
Neapolis guarantees the performance customers expect, with the cleanliness and ease of management of an electric oven.
The number one pizzeria in Riga
“We created a pizza that sits in between, a bit crispier, but it’s not Roman-style and not as voluminous as contemporary pizza.”
Bella Napoli positions itself as a gourmet pizzeria focused exclusively on pizza, with ingredients almost entirely imported from Italy.
“I have excellence — for me, that is the standard.”
Today, it is the number one pizzeria among more than 1,500 restaurant businesses in Riga, and its inclusion in the 50 Top Pizza Europa 2025 further strengthens its prestige.
The vision of a new business
During SIGEP 2026, at the Moretti Forni stand, Roberto discovered the potential of the T series and shared his clear idea:
“I would like to create a format that can be replicated quickly, that is standardised, with the great advantage of having staff who are not highly specialised yet can always deliver an excellent product.”
A selection of signature pizzas starting from high-quality pre-baked finished with the Refining® process, with centralised production and scalable development.
We ask him: If you could go back, would you make the same choices again? Roberto answers firmly: “Absolutely!”
In Riga, Bella Napoli has become a benchmark thanks to precise choices: raw materials, entrepreneurial vision, and an oven capable of guaranteeing precision, consistency, and reliability, day after day.
